Press

SOCIAL MEDIA NEWS RELEASE

 

MADISONSTYLE LAUNCHES “WHAT’S A WEEJUN?” CAMPAIGN FOR THE 
80TH ANNIVERSARY OF THE ORIGINAL G. H. BASS & CO. WEEJUNS PENNY LOAFER

 

CAMPAIGN TO FEATURE FASHION FORWARD “MADISONMUSES” MODELS SUCH AS ROCKY BARNES, NADIA MEJIA- MISS CALIFORNIA 2016 & OLIVIA JORDAN - MISS USA 2015 PLUS KENDALL VERTES STAR OF DANCE MOM’S & SONYA ESMAN, CELEBRITY BLOGGER AND STAR OF FASHION NATION TV  

  

NEWS FACTS

  • MadisonStyle is best known for their unique and chic selection of hard to find shoes and accessories. Madison was one of the first boutiques in the world in the late 90s to discover and bring in rising stars such as Miu Miu, Balenciaga, Dolce & Gabbana and Jimmy Choo just to name a few. Named as one of the best shoe stores in the world by Italian Vogue, Madison has been a renowned international footwear authority for over 26 years and counting.  Today, when you walk into Madison, you will find the next generation of rising stars such as Laurence Dacade, Gianvito Rossi, Silvano Sassetti, Rocco P and Officine Creative. Locations: Madison Beverly Hills, 9630 Brighton Way, Beverly Hills, CA 90210 and Madison Brentwood Village, 171 S. Barrington Place, Los Angeles CA 90049. Madison is also available online at madisonstyle.com. For more information, visit madisonstyle.com.
  • MadisonxGHBass Social Media Network is a network of fashion bloggers and social media stars whose combined network together reach more than 9 million followers.
  • G.H. Bass & Co. was established in 1876 by George Henry Bass of Wilton, Maine. It began with a man on a simple mission ­ “to make the best possible shoe for the purpose for which it was intended.” A hard-won reputation for quality, comfort and durability is exactly what has kept Bass in business for almost a century and a half. Personifying the American spirit, Bass shoes have been worn for generations, shaping them into an iconic symbol of discovery, perseverance and self-expression. Our customers are born from the backbone of American history.  They represented our nation. They explored territories unknown. They defined pop culture.  They saw the world from a new perspective.  Bass was with them every step of the way, making it the choice for Adventurers and American Heroes. This isn’t heritage for nostalgia’s sake.  There’s a trusted and reliable way to make hard service footwear. GH Bass & Co. has perfected the technique over decades of development and innovation, adapting to meet modern challenges, proving that A True Original Is Always In Demand. 
  • History of Bass Weejuns:  An unlikely tale dating back to the 19th century, with English sportsmen flocking to Norway to fish salmon. These English sportsmen had taken a liking to wearing locally crafted slip-on shoes. In 1936, G.H. Bass & Co. was commissioned to make the “NorWeejun,” marking a milestone year in the shoe industry. Bass introduced the very first slip-on casual – Weejuns – and established a style trend that revolutionized the men’s and women’s footwear business. Preferred by every school and college campus in the country, to historic Presidents and Hollywood Legends, Bass Weejuns have been a staple for some of the most influential subcultures in fashion history. When pay-phones were still ubiquitous and hadn’t yet been raised to a quarter, the penny loafer was often the source of funds for an emergency phone call home, especially for school-age children or teens on dates.  80 years later, Bass Weejuns continue to swing from one end of the style spectrum to the other, appealing to both men and women, and viable with everything from a suit to jeans, and even shorts.  The unique style of the vamp of the shoe has even been transplanted onto a high-heeled (and therefore non-loafer) version for women. Despite its presence in many fads, Bass Weejuns have long made a smooth transition from work to play.  All while remaining a simple, classic, and understated shoe with practical, long-term fashion value.

QUOTES 

Attributable to – David Assil, President of Madison International, “Madison is thrilled to be partnered with G.H. Bass & Co., an American iconic brand spanning over 140 years”.

Attributable to – Andy Gilbert, President Genesco Licensed Brands, "The partnership with MadisonStyle is an exciting way to celebrate the 80th anniversary of the Weejun, the original penny loafer. We know David (MadisonStyle) is a trusted resource for trend-setters, and his commitment to the G.H. Bass & Co. brand is a testament to its authenticity and heritage."

LINKS

MadisonMuses Info

Social Media Stars for “What’s a Weejun” Campaign

Celebrity Bass Photos

Bass Weejuns Penny Loafer Photos

Campaign Preview

Dance Superstar Kendall Vertes for MadisonxGHBass Video

TAGS:

#Whatsaweejun #madisonxGHBass #madisonshoes #madisonmuses #GHbass @madisonshoes @GHBass

 

 

 

 

 

 

 

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Madison is a luxury store specializing in women's high-end fashion and accessories. With a selection of the most forward thinking as well the as oldest standing Houses in footwear, Madison continues to remain an international footwear authority for over twenty six years and counting. Announced one of the best shoe stores in the world by Italian Vogue, Madison is as well admired globally as it is in its origin of Los Angeles.
9630 Brighton Way
Beverly Hills
CA
90210
USA