Posted by David Assil
on March 29, 2026
There is a specific kind of magic that happens when a designer truly understands the female silhouette. At Madison Beverly Hills, located at 9630 Brighton Way, we’ve witnessed that magic firsthand for over 15 years through our partnership with the incomparable Samantha Sung.
We just received 14 brand-new dresses for the season, and they are nothing short of phenomenal. But to understand why these dresses fly off our shelves and ship to customers across the globe—from Rome to Shanghai—you have to understand the woman behind the prints.
A Master of the Craft
Samantha Sung’s resume reads like a "who’s who" of high fashion. Before launching her own label, she honed her skills at the legendary house of Hermès and served as a Senior Director for Ralph Lauren, specifically designing the ultra-exclusive Purple Label.
This background in elite tailoring is evident in every stitch. As Madison’s David Assil notes, "Samantha is an unbelievable dressmaker. She doesn’t slow down; she only gets better." Her ability to create original, hand-blocked prints—sometimes designing up to 10 a day—ensures that when you wear a Samantha Sung piece, you are wearing a work of art.
The "Everywhere" Dress
The true hallmark of a Samantha Sung dress is its versatility. In a world of "fast fashion," these pieces are designed to be timeless.
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For the Traveler: They are the ultimate vacation companion, looking just as at home on an island like Capri as they do in Paris or London.
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For the Event: Pair them with a heel for a wedding or a garden party.
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For the Everyday: Throw on a pair of tennis shoes for a chic, effortless look in Los Angeles.
Styling the New Collection
This Spring, we are leaning into a "vintagey" aesthetic. Think 1950s cinema meets 1970s flair. While Samantha’s dresses often come with a matching sash or belt, we have been having incredible success styling them with our Madison Maison vintage chain belts. This small addition transforms the silhouette, adding a touch of metallic edge to the classic floral and geometric prints.
A Legacy in Your Closet
We hear it from our customers constantly: "I’m still wearing the Samantha Sung dress I bought from you 15 years ago." That is the Madison promise—investing in pieces that don’t just last a season, but a lifetime.